TRENDS IN SOCIAL MEDIA
1. FOMO: the Fear Of Missing Out
The fear of not remaining up-to-date on all that is new keeps people connected to their networks
2. Life in Real-Time
The proliferation of smartphones has created a society where the stream of information is continually following us.
3. Social Good
Social protest, social causes and social activism have all found a communication channel in social media
4. Collaborative Consumption
We now live in a Global Village where it’s easier and more acceptable to swap, borrow and share thoughts, goods and services.
5. Data in Droves
The age of Big Data, Big Impact in social media has arrived.
A web that provides people with the ideas and information they are looking for before they even know they are looking for it, is imminent.
7. Social Commerce
F-Commerce has been introduced, but brands are shutting down their Facebook stores:
“We just didn’t get the return on investment we needed from the Facebook market, so we shut it down pretty quickly,” Ashley Sheetz, VP of marketing and strategy at GameStop, told Bloomberg. “For us, it’s been a way we communicate with customers on deals, not a place to sell.” http://mashable.com/2012/02/21/facebook-brands-closing-stores-fcommerce/
8. Socializing Brick & Mortar
Physical stores such as Diesel have started to bring the “Like Button” into their stores.
9. Screened Interactions
The opportunities to engage and entertain around goods and services.
10. Radical Transparency Remorse
Opening social media channels to more opportunity does also give people more opportunities to do things they shouldn’t.
11. Facebook Fatigue
Facebook’s going public can cause an issue because their greatest asset is the information gathered on its 845 million users.
12. Reengineering Randomness
People eventually want balance.
13. Serendipitous Socializing
By adding good fortune to the social media mix, people are bound to return to the channels that take advantage of this trend.
In the vein of balance in life, people looking to re-connect with real people again.